What is the market potential? Such an obvious question yet one many companies forget to ask. You need to know your market potential before you consider your strategy.

Companies decide they want to be in a market. They decide they want to offer their product. They decide they can do it better, cheaper faster then anybody else etc.

Yet without understanding the market potential they do not know the value and cannot evaluate the ROI. Does the market need their product? Will it be competitively priced? What is the price point? Is it a better value then the competitors? Are the production costs in line with the pricing strategy? Does it solve a customers problem? Can they design, produce and ship it at a profit?

Ask why and be willing to accept NO!